The car accident happened on Tiger Woods on Friday afternoon has coursed wild public concern, all new reports about him followed fast, such as Tiger's alleged mistress Rachel Uchitel(photo enclosed) etc. Now, people are doubting whether Tiger Woods endorsements are safe.
The 2009 Sports Illustrated Fortunate 50 List reported that Tiger Woods' total earnings were down about $28 million last year, but for the sixth-consecutive time he topped the list by bringing home an estimated $99,737,626. To put that number in perspective, Phil Mickelson came in a distance second with and estimated $52,950,356, while LeBron James is is reported to have made $42,410,581.
As CNNMoney's David Goldman wrote in an excellent article Monday afternoon, Tiger's sponsors are standing by him, and will likely continue to do so. Here's why: Tiger has not been formally charged with anything. Tabloids and pundits are writing that Woods needs to address the rumors that are swirling around the Internet, but legally, Tiger is not required to speak to anyone.
With that in mind, why should companies like Nike, Accenture, AT&T, Tag Hauer, Gillette, and Gatorade even consider changing, or ending, their relationship with the man who is one of the most iconic figures in sports?
Sure, if the circumstances surrounding Woods's car cash change in the coming days or weeks, companies might reconsider their association with Tiger accordingly. But as Florida Highway Patrol Sgt. Kim Montes said in a statement, "Contrary to various media reports, the Florida Highway Patrol has not made any comments regarding the details of the ongoing crash investigation involving Tiger Woods as it relates to medical information, or any other aspect of this investigation."
So don't look for Fortune 500 companies to start changing their marketing plans simply because Tiger Woods is the target de jour of tabloids. And to Tiger's fans, stand by Tiger as usual.
Tiger Woods' new estate on Jupiter Island
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